What it is:
24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids, providing rich payoff for a range of chic, customizable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof.

TOPLINE BENEFITS:
• 24HR Life Proof Wear
• Comfortable, Rich Color
• Gliding Creamy Texture

CLAIMS:
• 24-hour Long wear*
• 24-hour Crease-proof wear
• 24-hour Smudge-proof wear
• 24-hour Fade-proof wear*
• 24-hour Transfer-proof wear
• Sweat proof & Waterproof
• Dermatologist Approved
• Ophthalmologist Tested
• Suitable for Sensitive Skin
• Safe for Contact Lens Wearers

*Based on trainer technician clinical evaluation 

CONSUMER CLAIMS:
• 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear
• 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear 
• 100% of participants answered this eyeshadow has one stroke color payoff & immediate color release after 24HRs of wear
• 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear
• 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear